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I recognise that house, we’ve been here before.

The radio tower on the hill outside town, the house with the pink door on Old Street; we invariably use strong visual stimuli as navigation markers. In mammals, cognitive maps r ...

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Why do you see your car everywhere after buying it?

Repeated rewarding objects are processed in the visual cortex with greater weight. By Fred Schwaller There is a concept in psychology called the Baader-Meinhof phenomenon, al ...

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